In today’s ever-evolving pharmaceutical landscape, having a great product isn’t enough. Success hinges on a smart, research-backed pharmaceutical marketing strategy that connects with healthcare professionals (HCPs) at the right time, in the right way, and through the right channel.
That’s where Masori comes in—a data-driven, AI-powered partner that redefines how pharma brands approach marketing and market research.
Why Strategy Can’t Be One-Size-Fits-All in Pharma
Marketing in the pharma world is different from any other industry. From strict compliance regulations to the need for HCP engagement, pharma companies require a strategy that blends precision, insight, and automation.
Masori understands this complexity. It isn’t just another pharma market research company—it’s a complete solution provider that combines market research, automation, AI, and strategic execution to drive results.
How Masori Builds Smarter Pharmaceutical Marketing Strategies
1. Data-Led Market Research
Before any marketing campaign is launched, Masori dives deep into data. Using real-time EMR/EHR and claims data, Masori identifies treatment trends, prescriber behavior, and unmet HCP needs—crucial insights to build a solid strategy.
2. AI-Powered Next Best Action (NBA)
Masori’s NBA tool recommends the next move for every HCP interaction—whether it’s an email, call, or in-person visit—based on predictive analytics. This ensures every touchpoint is timely and relevant, improving engagement and campaign efficiency.
3. Integrated CRM & Workflow Automation
With Masori’s Sales Lab CRM, marketing and sales teams operate in sync. From campaign automation to reporting, every action is coordinated in real-time, increasing speed and reducing human error.
4. No-Code Marketing Execution
Thanks to Masori GO, marketers don’t need to rely on developers. Custom automations, workflows, and campaigns can be created instantly, giving your team control over strategy and execution.
Research Meets Real-Time Execution
Unlike traditional pharma market research companies that only provide reports, Masori goes a step further. It brings research to life through automation and AI—enabling real-time strategic decisions that adapt to market dynamics.
Imagine knowing exactly when a patient population spike occurs and immediately triggering a relevant campaign to HCPs in that geography. That’s what Masori enables.
Real Outcomes, Real Impact
- 35% sales lift from campaigns optimized using Masori’s NBA and data tools
- 50% increase in HCP call effectiveness
- 30% more digital engagement from personalized, data-driven campaigns
- Seamless coordination across marketing, sales, and digital channels
Masori’s marketing strategies don’t just look good on paper—they perform in the field.
FAQs
- How does Masori support pharmaceutical marketing strategy?
Masori combines market research, AI-powered insights, and automation to design and execute highly targeted, data-driven strategies for pharma brands. - What makes Masori better than traditional pharma market research companies?
While traditional research firms provide static reports, Masori offers real-time insights and tools that convert research into action immediately. - Can Masori help with multi-channel HCP engagement?
Absolutely. Masori’s platform is designed to orchestrate and optimize engagement across email, digital ads, reps, and AI chatbots. - Is Masori suitable for new product launches?
Yes. Masori helps identify market opportunities, optimal launch timing, and precise HCP targets, making it ideal for both new and existing product campaigns. - How is Masori’s market research different?
Masori blends structured data (EHR, claims) with AI to provide deeper insights and timely actions, offering a more dynamic and effective approach to market research.